Maruti Suzuki Launches A Campaign Named 'Kam Se Kaam Banega'

The country's largest carmaker Maruti Suzuki India (MSIL) on Tuesday launched an integrated campaign, ‘Kam Se Kaam Banega’, to celebrate three decades of leadership in offering the country's most fuel-efficient cars noted that efficiency goals will be achieved without compromising on the performance of the vehicles.




‘Kam Se Kaam Banega’ its not just a scheme or project, its a initiative to fulfill the Indian consumer’s expectation of maximum fuel efficiency from cars without compromising on performance and safety. As you know, Maruti Suzuki has working over the years only for offered the country’s most fuel-efficient cars across all segments. The brand is working in close coordination with the parent company – Suzuki Motor Corporation, Japan, to develop and promote environment-friendly products.

In a current situation, company is working on four different technological innovations like Smart Hybrid Technology, S-CNG, K-Series Engines, and Heartect Platforms to achieve their goals and offer a product that meets the consumers expectations. In a addition Maruti Suzuki also claims that it has recorded up to 30% improvement in fuel-efficiency figures across its product in the last decade.

Smart Hybrid : The Smart Hybrid technology comprises a dual-battery setup including a Li-ion battery for torque assist, idle start-stop system, and brake energy regeneration. It enhances the overall driving performance while reducing fuel consumption. Currently, Maruti Suzuki offers the Smart Hybrid tech on its numerous models – Ciaz, S-Cross, Ertiga, Vitara Brezza AT, Baleno, and XL6.

S-CNG Technology : The S-CNG technology offers the option of a factory-fitted CNG kit to the customers. S-CNG vehicles also get dual ECU for better performance and enhanced safety. It is offered on Alto, Celerio, S-PRESSO, WagonR, Ertiga, and EECO.

K-Series Engines : Currently available in four different variants across Maruti Suzuki’s line-up – K10B, K12M, K15B and K12N, every Maruti Suzuki car is powered by a K-Series engine, which ensures both performance and frugality.

HEARTECT Platform : Built with high-tensile steel, the HEARTECT platform features better impact absorption in the event of a mishap. The HEARTECT platform also offers improved NVH levels and increased body stiffness. Moreover, with the lightweight architecture, Maruti Suzuki cars have improved power-to-weight ratio and fuel efficiency.


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